The FTC “Made in USA” Rules, Explained for Shoppers
The “Made in USA” label is regulated by the Federal Trade Commission. Here's the standard it enforces, minus the legalese.
The “all or virtually all” standard
The core rule is that an unqualified Made in USA claim requires a product to be “all or virtually all” made in the United States. The FTC weighs the final assembly location, where significant processing happens, and the share of domestic vs. imported components.
The Made in USA Labeling Rule
In 2021 the FTC finalized a Made in USA Labeling Rule that codified this standard for labels and certain online claims. It gave the agency stronger tools — including the ability to seek civil penalties against businesses that lie about U.S. origin.
Even images can be a claim
The FTC looks at the overall impression, not just the words. A prominent U.S. flag or map paired with the right imagery can read as an origin claim even without the phrase “Made in USA” — so brands can't hide behind visuals.
What this means for you
When a claim is unqualified, it's backed by a real federal standard and real enforcement. That's why Stateside surfaces the seller and links you straight to the source — so you can verify the origin story yourself before buying.
Frequently asked questions
- Do these rules apply to online listings?
- Yes. The FTC's standard applies to Made in USA claims in advertising and online marketing, not just physical labels.
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Further reading
This guide is general information, not legal advice. Origin standards are set and enforced by the U.S. Federal Trade Commission; always verify a specific product's claims with the seller.